WeSpeak Easy

Digital Marketing and Design

Web Design

Designing mobile-responsive websites that convert is what we do. While attractive and responsive design is the standard, we want to crush expectations by delivering a website your users will love and creating a positive client-vendor relationship.

In true ‘City of Brotherly Love’ fashion, our clients are treated like family. We’ll help you reach your goals by listening to your needs and ideas and building a website you can be proud of. Through research, planning, creating, testing, and optimizing, your website will be your ultimate selling tool.

A website that works for you.

Beautiful websites come in all shapes and sizes, and there’s not one sole process for building them. We offer traditional website design services and growth-driven design (GDD) services to find a process and pricing that works for you.

Growth-Driven Design

Growth-driven design challenges the traditional website design process by offering an approach that eliminates large upfront costs and drives optimal results using data. The growth-driven design approach delivers a quickly launched website with the goal of continually improving and optimizing. Any and all changes to your website will be based on data from website usage and user patterns, so you can be sure you’re making the best decisions. Best of all, GDD works on a month-to-month basis, so there are no large upfront costs.

Three Stages of GDD Methodology:

Strategy

This first phase of GDD is dedicated to you and your business. We’ll get to know your business and industry and develop buyer personas to better understand your audience. We’ll strategize and create goals for your website to identify what problems your website will solve for users.

The Launch Pad

The beauty of growth-driven design is your website does not have to be perfect to launch. Your “launch pad” website will look and perform better than your previous website, but it will feature only your highest impact pages. The launch pad is only the beginning. As users visit your new site, data will be collected to build and optimize your website moving forward.

Continuous Improvement

Now that your launch pad is live and data is being collected, you can see what’s working and what’s not. During this stage, your website will undergo rounds of testing and optimization. By analyzing the data collected, we are able to take high-impact actions to improve your website. Business growth starts here.

Traditional Web Design

We have a team in place that can design and code a new, entirely customized website specifically for your business. Rather than starting from an existing template, coding a customized website gives your business an online identity unlike any other out there, helping you stand out from your competition. After we get you set up with a mobile-responsive, well-designed website, we can set you up on a plan where we handle all website updates moving forward if needed.

Step 1. Project Kick-Off Meeting

Before work on your website begins, we have a face-to-face meeting to build a common vision for the project. We discuss goals, deliverables, expectations, and process to get things off to a great start.

Step 2. Sitemap Development

Using your current sitemap as a guide, we create a new sitemap. Pages with minimal word counts may be combined with other pages to boost SEO value, or some pages may be omitted because they are no longer relevant.

Step 3. Research

This is the most important step. We conduct baseline competitor research and review their websites to identify industry trends, allowing us to determine what we should mirror and when we should break away from the pack.

Step 4. Wireframe Creation

Prior to receiving a full-color website mockup, we provide black-and-white renderings to show the skeletal structure of the website. They show the basic layout of the page elements while keeping functionality in mind.

Step 5. Mockup Design

In this step, we create a customized full-color, static design of how the website will look pixel-for-pixel on a desktop and mobile device. Decisions are made regarding font, imagery, color scheme, graphics, and design elements.

Step 6. Site Architecture, Development, and CMS Integration

This is where our developer takes each mockup and programs it, creating a living, breathing test website. You will be able to access each page as it is coded and interact with it as you would a regular website.

Step 7. Testing, Device Compatibility and Launch

When all the pages have been coded, we do a page-for-page review of the entire website, eliminating any errors that previously went unnoticed. We also test the website across all popular browsers and devices. 

Step 8. Post-Launch QA and Support

Following launch, we will review the entire website again to guarantee that everything was completed successfully during launch. This includes double checking all links, buttons, menus, and images.

Are we your perfect match?

Then, let’s get in touch!

Contact